Biography of Michael D. Beskin

    My background is quite diversified which seems to be the egg that hatched an extremely aggressive, inventive and creative mind. In college, I achieved a Bachelor of Music degree from the Manhattan School of Music to be followed by a Masters in Music which was achieved at Juilliard School of Music. I majored in piano, minored in contrabass, and finished college capable of playing seven different instruments.

However, with all this training, my gift for gab brought me into sales. I began at 25 yrs. of age selling eye-lashes with Roberta Martin Cosmetics, Inc. After one year and 1/2, I moved to Abbott Labs. as a detail salesman under the direction of a Mr. David Liebmen. I stayed with Abbott for two yrs. and was offered a position with Revlon under the National V.P. of Sales, Mr. David Stern. After exceeding every sales quota ever presented to me, Mr. Revson, himself insisted I take the position of National Sales Manager and presented me with an annual quota of $156 million dollars. My net sales that first yr. reached $171 million dollars.

    Following this success, I was sought after by many corporations in the Health and Beauty Aid field. This led me further up the corporate ladder. I went from Revlon to Upjohn Pharmaceuticals to be followed by Bergen Brunswig Drug Co., the second largest drug wholesaler in the U.S. I was the only employee to work directly under Mr. Amil Martini, CEO of the corporation. Bergen had a successful vitamin division under the name of Health Rite Vitamins in which Bergen was offered a substantial sum to sell to a Mr. Bruce Devlin. Devlin's only requirement was that I come along with the deal or the deal was canceled. I did as they wished and became V.P. of sales for Devlin Pharmaceuticals, selling the first Full line natural and synthetic vitamin line to be introduced to the drug, food and discount trade.

    After four years with Devlin, I took over the president's position at a company in N.Y. by the name of BIO Pharmaceuticals, Inc., the third largest private labeler of tablets and gel caps in the US. Since this is a highly competitive and cut-throat market, I used every contact and all my sales ability to double the business of BioPharmaceuticals in two and 1/2 yrs.

    It was at this point that I started my own company by the name of American Fragrance Co. American Fragrance Co., was the first elegantly packaged incense product to be mass marketed in the U.S. I built this business from nothing to 9.3 million dollars per year. In 1979, I sold American Fragrance Co. and began Beskin Ind.. which exists to this very day. Beskin Ind. is responsible for inventing, manufacturing and marketing the first and only patented smoking cessation OTC drug on the market today under the trade-mark name, "Call It Quits."

    My abilities through all this extensive experience have enabled me to take a product from the beginning stages to the retailer and/or the direct response medium and finally to the end consumer. I firmly believe my abilities are second to none. That is why you should have no other choice but to use what is now Digital Direct Response Television, Inc. for all your advertising needs in both the direct response and mass marketing fields. So happy hunting as I am sure you will end up becoming a member of the "Digital Direct Response Television, Inc. Family."

Best Regards,

Michael D. Beskin
CEO/President