[French, from Old French, from entreprendre to undertake -- more at ENTERPRISE]

First appeared 1852

: one who organizes, manages, and assumes the risks of a business or enterprise


Welcome to the Digital Direct Response TV, Inc. newsletter. This is only the first of many that will be sent to you on a monthly basis. I'm sure that if you stay tuned and ask as many questions as you would like, I, and or my wonderful staff at Digital Direct Response TV will answer your questions to the best of our ability.

This letter and the many letters to follow are to better educate the millions upon millions of consumers that have seen mail order commercials on television and wanted answers as to how they could enter into the world of Direct Response TV. Since this has been my business for 28 years, I know what it is like to try to find answers within an industry that simply for no apparent reason refuses to cooperate.

Let's start from "my" beginning. If you read through my web site and as I have learned, most don't, you will read that I began marketing my own product when I was in my late 20's. I thought as most do, that the public needed my product, which was a smoking cessation product, so badly that they would do anything and everything to buy my product, its name being "Call It Quits." Needless to say, not only did I fall flat on my face, but I learned the most important lesson I needed to learn to this very day. At least in the world of marketing, there is no such thing as instant gratification. It took many years to learn what mistakes I was making. I must say that I was blessed, with the help of a man that was considered the finest direct response marketeer in the entire world. This, ladies and gentlemen, is not an exaggeration. This man today is over 90 years young and is worth several billion dollars. He took me under his wing and taught me all of what I know today. That is why I can say proudly, Digital Direct Response TV and I, Michael D. Beskin, of course that's me, offers the best team money can buy. My friend and head writer and director/producer, Mr. Alan Taffel, can offer talent that when adding together his years of experience together with mine, we offer well over 40 years of experience.

If you notice at the very top of this newsletter, and all newsletters to follow, we begin by showing "Websters Dictionary" definition for the word "Entrepreneur" or simply put, one who wants to be in their own business, enjoy success, and who is not afraid of hard work.

To begin selling your product or service, start the process by asking yourself this simple question; "Have I found a need and filled it?" If the answer is YES, then you indeed have a product or service that can and should succeed with hard work, the right creative touch, and a financial budget that will allow you to begin this wonderful journey towards independence.

Next comes the question, "So now that I've answered this question positively, how do I get started?"

First begin by deciding whether you want to use an agency such as Digital Direct Response TV, Inc., or any other of the fine agencies around the country, or do you want to attempt to do this on your own. To make a decision, you must remember that there are many, many important yet often overlooked pieces of the puzzle that will help determine success or failure. A competent agency, regardless of how large or small they may be, should be able to take you from the beginning of your project, all the way through the on going process, which also includes sales and media tracking, the sales ups and downs that occurs with any new or well-established business. If you begin on your own, it is very difficult for any specialist to step in and begin making corrections. Please understand that I am not saying it is impossible, simply harder to do if a professional must step in to correct any problems that need fixing. That is why this is such an important decision to make at the very beginning rather than trying your best, having problems, and then realizing that you need help. This ends up becoming a huge expense that you will incur that you will be able to avoid if you begin with a direction you are willing to stay with.

In my next newsletter we'll discuss how we properly approach a new product or service. This will include the process we take to develop an outstanding script that becomes the "heart" of each and every project DDRTV must address with all our new or for that matter, old clients with new projects. Remember your script are the words a salesperson must say to be successful. Whether you apply this to a retail store, restaurant, department store or department store commercial, or a direct response advertisement you'll view on television, these words and the way they are used and shown will determine your ultimate success.

Please look for our next newsletter that will include Mr. Alan Taffel, who will include many of his thoughts and will be also available for any of your questions you may have. Please remember that we are an international firm, so please give us time to read, review and answer your questions. Your kind consideration and understanding will be most appreciated because of the many emails we are always receiving. However, I promise we will do our best to try and answer each and every one of your questions.

Remember to stay with us, tell your friends to sign on to this exciting newsletter brought to you by Michael D. Beskin CEO/President of DDRTV Inc. and Alan Taffel, Executive Writer/Director/Producer, and always remember that we are here to answer your questions so that we can help as many as we can to get a head start at beginning their own business and to enjoy their own independence through success we attain by learning.

Sincerely,

Michael D. Beskin
CEO/President

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