[French, from Old French, from entreprendre to undertake -- more at ENTERPRISE]

First appeared 1852

: one who organizes, manages, and assumes the risks of a business or enterprise

To all the onlookers of our terrific Digital Direct Response TV, Inc. website that we are so very proud of, Thank You again for tuning in and reading about the mail order and/or direct response events that have been taking place both in DDRTV, and throughout the industry.

So very many things have been occurring on television in particular. The emphasis is on health related products, those that are both ingestible, as well as products that are used for full-body conditioning. We at DDRTV have been inundated with many exercise products as well as diets, most of which we turn down. We do this because the only products DDRTV will take as a client, are products that prove to us that they truly work as stated.

For any of you that have a new idea within the physical fitness, weight reduction, overall better health program to offer, I would advise filling out one of our Qualify Now forms and getting it in to us as soon as possible. In addition, all products that are used for both inside, and outside, regardless of what they do, are approaching the primary season to market those products. This is because, the nation is warm, and therefore people are working outside as well as inside, whether that be fixing, or exercising.

Again, as I always try to let my wonderful friends that have allowed us to be a contributing source of knowledge for the direct response industry, we at DDRTV, Inc. are proud to announce that we have been chosen by the Better Business Bureau of the United States to represent agencies that are full-service and or a One Stop Shop as we are, as a result of our unblemished background. As a company in business for twenty-eight years, we are exceptionally proud of this, and will continue to do everything in our power to maintain this record.

We've just finished a wonderful show called Health Options Today, which talks about all the various ways of taking care of ourselves, using holistic medicine, rather than conventional medical techniques, as well as medications. This show, was aired in San Francisco, and Florida, and did famously. And now our direction is to begin the process of airing this show on a syndicated national basis across the country. Our host is Dr. Mitchell Ghen, and our co-host is Tracy Montilla. The format is similar to a Regis and Kelly format, with a lot of humor, a terrific amount of interesting subjects, and one and two-minute commercials that promote products that are both on, and not on the show.

As a final paragraph to what is my most important message to all my friends out there, please, please, please remember that there is Nothing For Nothing in this world. The direct response or mail order industry, has been around for hundreds of years. The problems that occur within it, occur within all businesses. Please always be aware, that any of us in business must always pay electric bills, phone bills, employees, computer upgrades, new computers, and all the constant additions needed to stay ahead of our competition. This cannot, and never will be done, without an appropriate investment on a legitimate owners part. So please, when you are told that to do a commercial at X length=X dollars, or that a commercial and/or product will only cost you a few dollars because of your brilliance in inventing this wonderful product, remember they, just like all the stockbrokers that were taking in billions of dollars of Wall Street money, from Wall Street investors, allowed those same Wall Street investors to lose billions of dollars. There ISN"T a crystal ball, and never will be. What there is, are people like myself, that have spent twenty-eight years doing one thing, and that is marketing products and services. For those of you that fit the definition of entrepreneur that is at the top of this newsletter, please always follow it, and you will NEVER go wrong.

Sincerely,

Michael D. Beskin
CEO/President